Tips on Entering Awards as PR Tool

There are many ways to raise the profile of your business but one of the simplest ways – although not always the cheapest – is by entering awards.

I’ve always enjoyed writing awards submissions and I’ve had some success at the highest level with the Charity Awards and Charity Times Awards but the whole process can be a bit of a lottery.

Last month our client Team Activ won the Community Impact Award at Barnsley and Rotherham Business Awards and another client Jane Robinson, of Cutting Technologies, was Highly Commended in the Businessperson of the Year category at the same awards. Cream itself was shortlisted for Most Promising Start Up.

Darren Padgett receives the award from Coun Mahroof Hussain MBE

We were delighted with the awards results and the incredible lift it has given to our clients.

There are always awards to enter so why not give your entry the best chance by following these simple tips?

  1. Read the small print and always supply images, additional documents and relevant testimonials when asked.
  2. Think carefully about the categories you’re entering. Can you put a different spin on what you do and enter a totally different category? Competition in the main categories like SME of the Year or Businessperson of the Year can be tough.
  3.  Evidence your statements. Supply facts and figures, demonstrate growth and success and be creative in your descriptions.
  4. Keep your submission lively and fun. No judge wants to read an essay.
  5. Tell the judges what it would mean if you or your company won the award. The reasons behind why you’re entering an award make the best stories. Good stories mean good PR. Another reason to choose you as winner!
  6. Don’t be disheartened if you don’t win. It could be there are too many entries from a geographical area or a particular sector.


Good luck with your submissions.

Best wishes, Jane


On November 5th, 2012, posted in: Blog by