PR case study- Aroma Holiday

Aroma Holiday

Case Study

“I don’t know where to start but “WOW” seems to cover my feeling right now! You are very talented. Thank you so much Cream.”

Mark Jordan, Founder

The Brief

Luxury handmade candle company, Aroma Holiday approached Cream to launch its new and exciting brand. The team wanted to put Aroma Holiday’s name out there, attract new customers and get its unique products noticed.

The Approach

Cream worked strategically to identify Aroma Holiday’s key audiences and determine messaging. We introduced the brand to key media outlets and drafted and distributed several carefully crafted press releases, reflecting Aroma Holiday’s brand values to regional, national and trade press.

We spoke to journalists from all over the country to secure high profile coverage.

Cream also produced Aroma Holiday’s point of sale copy, to ensure consistent branding across all platforms. We also advised on social media strategy.

The Results

Aroma Holiday received national media coverage and was featured in glossy magazines including Vogue and The Sunday Times Travel magazine, as well as various online publications. Initially the brand was sold entirely online but now Aroma Holiday products are stocked in independent stores and a leading department store. Interest continues to grow.