Azzure IT - Awards Success - PR for fast growing tech companies
Azzure IT, Sheffield

Azzure IT

Case Study

“We’ve worked with Cream since 2015, and have always been impressed with their committed and straightforward approach. Azzure IT has experienced phenomenal growth over the past six years and Cream has played a fundamental role in sharing our success and helping us get noticed.”

Craig Such, Managing Director at Azzure IT

The Brief

Azzure IT is a top UK Microsoft ERP Provider and one of Europe’s fastest growing companies with a turnover of £4 million and a growth rate of 599% in the last three years.

Azzure IT appointed Cream to raise the business’ overall profile as an expert in its field to support its record level of growth and success.

In addition, Cream was briefed to raise the profile of Azzure IT’s Managing Director Craig Such through awards and appearances.


Cream has worked to understand the complexities of tech software to understand what Azzure IT does, and what its customers are looking for. Through a combination of releases, case studies and particularly awards, Cream has built Azzure IT a reputation for excellence.


In the space of just five months between January 2017 and May 2017, we have entered Azzure IT for 10 awards, with the company making the shortlist or winning seven of them.  Successes include:

  • 200th place in the FT1000 listing of Europe’s fastest growing companies
  • Yorkshire’s fastest growing small business in the Yorkshire Fastest 50 listing, and 3rd place overall
  • Medium Employer of the year in the NMSY Apprenticeship awards
  • The only Yorkshire-based company to appear in this year’s Deloitte Technology Fast 50 list

The awards provided us with the platform to secure extensive media coverage for Azzure IT, including features and interviews with Craig. The awards also gave the Azzure IT sales team points of credibility when undertaking new business presentations.