Lifestyle PR - DELIVITA - Launch of a new product
DELIVITA, Yorkshire


Case Study

“Getting the right blend of high quality and consistent PR is important to any business but when launching a brand it is absolutely critical. Cream has been professional, supportive and is as passionate about DELIVITA as we are.”

Olivia Robinson, co-founder of DELIVITA.

The Brief

To introduce Italian inspired lifestyle brand, DELIVITA to the UK market and support its official launch at the Ideal Home Show.


Cream developed a 6-month high impact strategy which focussed on the brand’s Italian and Yorkshire roots. We targeted key journalists and bloggers to review the brand’s wood-fired ovens and organic dough range.


DELIVITA has already received coverage in key titles such as The Yorkshire Post, Self-Build & Design, Modern Gardens and Clearly. Since working with Cream the DELIVITA website has seen a 1,248% increase in sessions. Its launch at the Ideal Home Show produced a record number of sales and won a coveted ‘Good Homes Loves’ tag. With journalists lining up to trial a wood-fired oven, the future looks bright for DELIVITA.