Raise Profile “We were impressed by Cream’s ability to quickly grasp what Redfern is all about and what we’re hoping to achieve in the coming months.” Mark Bowers, Chief Executive, Redfern.

Redfern

Case Study

“We were impressed by Cream’s ability to quickly grasp what Redfern is all about and what we’re hoping to achieve in the coming months.” Mark Bowers, Chief Executive, Redfern.

The Brief

Redfern is the UK’s fastest growing Travel Management Company with a turnover approaching £300m.

Redfern appointed Cream to raise its overall profile and to support the growth of its private sector portfolio. In addition we were briefed to raise the personal profile of its Chief Executive through awards and positioning.

Cream's Approach

Cream spent several weeks researching the TMC sector before drawing up a comprehensive strategy across a number of channels. We are now implementing the strategy, strengthening our client relationship, and seeing excellent results and return on investment figures.

Results

In the past six month Redfern has won the Northern Tech Awards, Insider’s 42 Under 42 and Bradford Business Awards.

The Chief Executive was recently named Business Personality of the Year by the Bradford Telegraph and Argus and he has been profiled by the region’s largest business publications.

Private sector growth is strong and sales across the business are up 500% in the past three years.