Steetley Corner Group - Manufacturing PR
Laser engraving from Steetley Corner Group

Steetley Corner Group

Case Study

“Cream’s straightforward, no nonsense approach has been vital to our PR activity since 2015 and has played an important role in supporting our growth and sharing our success across the years. Their ability to discover stories and execute these to a variety of audiences continues to impress.”

James Harding-Terry, MD of Steetley Corner Group

The Brief

Build the profile of an innovative 90-year-old company and bring its brand reputation firmly into the 21st century.

Approach

With a 90-year history of innovation and diversification, Sheffield’s Steetley Corner Group has a fantastic story to tell. It has survived wars, recessions and many steel crises but continues to fly the flag for Sheffield steel and British manufacturing.

Through a strategic PR plan which includes profile pieces, awards and case studies, Cream shared these stories with key publications and stakeholders.

Results

Since working with Cream, Steetley Corner Group has become a regular name in target publications such as The Yorkshire Post, Sheffield Star and Caravan and Park Operator Magazine.

The company recently invested £550,000 in new machinery to fuel growth in a range of sectors and has introduced double shifts to cope with strong demand for its sub-contract engineering services.

SevenHills Fabrication, the group’s sub-contract and engineering arm, experienced a 30% growth in turnover and operates in a range of sectors including construction, automotive, rail and working at height.