Tourism PR for Wentworth Castle Gardens - Cream Consultancy

Wentworth Castle Gardens

Case Study

“Working with Cream has proved an excellent return on investment. We’re getting consistent, high quality coverage across radio, television, consumer and trade media. Cream gets straight to the point and are very easy to work with. I wouldn’t hesitate to recommend them.”

Claire Herring, Director, Wentworth Castle Gardens Trust

Brief

We were appointed by this superb Yorkshire attraction to publicise a £3.74m Victorian Conservatory restoration project and drive visitor numbers ahead of the conservatory launch.

Cream's Approach

Using research on previous visitor numbers, we identified key markets and built a communications plan to target those individuals. Using a combination of effective media relations and concise, engaging storytelling, we introduced the venue to new audiences and reminded existing patrons of its appeal.

Results

In the first two months of working with Wentworth, we secured media coverage with a reach of 7.2 million. Our stories were featured in The Guardian, Politics UK, Family History Magazine, AOL Money, BBC Look North, Garden News, Sheffield Star, BBC Radio Sheffield, Yorkshire Post and The Times. Most importantly, visitor numbers for the January to April period doubled year on year.