New Italian-Inspired Lifestyle Brand Chooses Cream
Cream, a multi award winning PR and communications agency, has been appointed to handle PR and social media for new lifestyle brand DELIVITA.
DELIVITA, which aims to inspire passion for wood-fired outdoor cooking, was founded by former Mamas & Papas directors Joe Formisano and Olivia Robinson.
The team at Cream are working with Joe and Olivia to officially launch the brand at the Ideal Home Show in March. PR work involves strategic development and introducing the brand and its founders to a range of media and influencers.
DELIVITA’s flagship product, a beautiful handcrafted table-top wood-fired oven, is made in Yorkshire and comes in four stylish colours.
The pair, who are uncle and niece, plan to develop the brand by adding accessories and dough, as well as offering custom colours so customers can choose an oven to perfectly match their own distinctive style.
Elizabeth Hudson, director at Cream, said: “DELIVITA is an exciting new brand which combines stylish Italian-inspired design with solid Yorkshire manufacturing.
“Joe and Olivia are energetic entrepreneurs who know how to develop successful brands. Cream is developing a strong reputation for working with up and coming lifestyle brands and we’re looking forward to introducing DELIVITA to the UK market over the coming months.”
Olivia Robinson, former Brand & Creative Director at Mamas & Papas, said: “Getting the right blend of high quality and consistent PR is important to any business but when launching a brand it absolutely critical. Cream have been professional, supportive and are as passionate about DELIVITA as we are.”
The DELIVITA work follows Cream’s successful launch of the dwiss brand, and its flagship designer kitchen product at London Design Week last year. As well as lifestyle brands, the agency works across a range of sectors to help brands and organisations increase profile, strengthen reputation and add brand value.
Image: The team at Cream. Back, left to right: Holly Worsley, Megan Morgan, Chloe Staniforth. Front, left to right: Jane Whitham and Elizabeth Hudson.
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