Productivity Boost for Sheffield City Region’s SMBs

Small businesses in South Yorkshire are being urged to embrace the digital transformation and improve their productivity, by Yorkshire’s fastest growing small tech company*.

Azzure IT is lending its expertise to the Superfast South Yorkshire (SFSY) scheme, which allows all small to medium businesses in the Sheffield City Region to apply for an Innovation Vouchers, which can fund up to 50% of the cost towards digital innovation.

It means that small businesses looking to improve their business performance through digital solutions such as mobile working, CRM, collaboration tools, digital marketing, enterprise resource planning or ecommerce could receive up to £12499.50 in European funding towards the project.

Craig Such, managing director at Azzure IT explains why his company is urging local small businesses to back the scheme.

“When we talk about digital transformation, we’re referring to adapting business processes to incorporate digital technology and commercial approaches. In today’s world, digital is key to boosting productivity, smarter business decisions, empowering employees, differentiating your service and so much more”.

“Azzure IT has enjoyed incredible growth over the past few years and to see South Yorkshire’s productivity levels well below the national average, which is also in decline, is a concern. Growing businesses all reach a tipping-point where the tools that supported them now hold them back but they need to know the commercial opportunities are huge”.

A look at the regional and sub-regional productivity in the UK by the Office for National Statistics reveals South Yorkshire has the lowest labour productivity of the city regions at 17% below the UK average.**

Craig adds: “Small businesses are the backbone our regional economy. We need to make the most of schemes like Superfast South Yorkshire to ensure our region has the mechanisms in place to be at the forefront of change and be a true influence in the Northern Powerhouse.”

The SFSY Connection and Innovation Vouchers Scheme offers an incentive to smaller businesses, in South Yorkshire, encouraging them to take-up faster digital connectivity or introduce transformational tech innovations to their business that will improve processes, customer engagement, communication, collaboration or business insight.

Natalie Ward, Programme Manager for Superfast South Yorkshire, added: “We are delighted to be offering SMEs in the Sheffield City Region the opportunity to take up faster connectivity with vouchers worth up to £2500, and to introduce new digital innovations with vouchers up to £12,499, with the aim of improving performance and driving growth.”

Applications for Superfast South Yorkshire Innovation Vouchers are open now until August 4, 2018. Visit for more information.



*Azzure IT named a fastest growing small business in the Yorkshire Fast 50 ranking 2017 and 3rd overall.



Notes to Editors

Note to Editors This news release has been prepared by Cream Consultancy, Leeming Building, Vicar Lane, Leeds, LS2 7JF. For more information, images and interview requests please contact Cream on 0113 3350750 Email:


About Azzure IT

Azzure IT is a leading Microsoft Dynamics provider – the UK’s leading Microsoft ‘Gold Partner’, a Yorkshire Fast 50 and Microsoft President’s Club member 2016.

The company sells and deploys Microsoft business software solutions. The software can run a business end-to-end, from initial enquiry, sales, resource planning, distribution, customer service, project management, financial management and more.

Azzure IT helps businesses improve productivity across a range of sectors by customising and supporting their enterprise resource planning (ERP) or customer relationship management (CRM) software.

With over 20 years’ experience implementing ERP and CRM solutions, Azzure IT is globally recognised by Microsoft as one of the top 5% of companies delivering these solutions to small and medium sized businesses.

About Superfast South Yorkshire

The SFSY Connection and Innovation Voucher Scheme is supported by the Sheffield City Region European Regional Development Fund (ERDF), part of the European Structural Investment Fund (ESIF) portfolio 2015 to 2020.

The Superfast South Yorkshire partnership was formed in 2014 between the four South Yorkshire authorities alongside a deal of £22 million to extend the availability of high-speed, fibre broadband with further investment of £4.8 million to deliver ultrafast technology at the Enterprise Zones and Key Business Parks for ultrafast technology.  The project is jointly funded by Sheffield City Region Local Enterprise Partnership (LEP), the Government’s Broadband Delivery UK (BDUK) fund, BT and Sheffield City Region European Regional Development Fund (ERDF).  For further information visit

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