Everything you need to know about Houzz

With so many social media platforms to choose from it’s essential that marketing activity is focused on the sites offering the biggest levels of engagement. After all, it’s no use broadcasting to either an empty room or a full room that’s not listening.

Houzz is a site with high levels of user engagement and depending on the sector you operate in, it could be shop window you’ve been looking for.

We’ve been working closely with Houzz on behalf of a couple of clients and the platform (think Pinterest for home owners/architects/designers/specifiers) offers up some real benefits.

First up there’s the 40 million monthly users and then there’s the four million photos which aim to captivate and inspire.

Here are Cream’s six golden rules for using Houzz.

  1. Make sure it’s the right platform for you. It’s predominantly B2C product-based but is also a good place for B2B exposure and brand building. Advertising options exist for service-based industries and that’s why Houzz is ranked at #13 in the Top 100 Online Business Directories list.
  1. Aim to inspire users with beautiful photographs of projects and products.
  2. Connect with users by exchanging information and answering questions. You will build trust this way and with familiarity comes enquiries and ultimately sales.
  3. Link your Houzz profile to your website and track traffic. See which posts are performing well and do more of the good stuff.
  4. View Houzz as a place of inspiration, not as a sales catalogue.
  5. Don’t get side-tracked by swimming pools in Ohio or sumptuous roll top baths!

It’s free to create a listing on Houzz and to upload your company details to its professional local directory. Houzz Pro is a subscription version providing more in the way of metrics and marketing options.

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Jane Whitham

Director
Lexophile, philographer or just a lover of words? Jane has been fascinated by words ever since she realised, aged nine, that a well crafted letter of complaint to Heinz resulted in a stack of vouchers. She still loves beans too.

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