How to Become an Authority in your Field
Does your competitor seem to be everywhere? The go-to person in your field for expert comment?
It’s probably not because they’re better than you, they probably just shout louder.
There’s one key thing you can do to start to raise your voice – engage with customers.
Live your brand – share your message. The more you do, the more visual you become and the better chance there is of someone finding you and placing you as an expert in your field.
Use content marketing to share brand messages. Take a strong stance on issues your customers care about, and ask for their opinion and to participate in the conversation.
But, most importantly, do not produce content that exclusively promotes your products.
Jeff Bullas wrote, “progressive brands need to become publishers and not just advertisers. Advanced content marketing is a human and creative art form…it is multi-media content at scale.”
Stop viewing content as advertising, and stop considering it only in regards to how much revenue you can directly attribute back to it.
PR is brand building, it’s building and protecting reputation, it’s opinion forming, it’s creating rewarding relationships.
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