School’s out for summer – time for some Cream!

I’ve recently returned home after completing my second year of university studying a public relations degree.

Before heading back to crack on with my dissertation, and the other mountain of essays for my final year, I’ll be working throughout the summer as a PR assistant at Cream.

I’ve been working at Cream non-term time since July 2013 and it’s great to be back with the team once again!

Already within my first week I’ve been putting what I’ve learnt in the lecture room into practice and I’ve noticed the wealth of knowledge and experience I’ve built up through my degree already coming in handy.

It’s not all text books featuring Edward Bernays and Ivy Lee as one may think, but a good proportion of current, practical PR skills.

As part of my course this year, for example, I worked on a public relations campaign for a local Citizens’ Advice Bureau. What was different about this was that the strategy was created and then implemented by students, with no input from tutors.

It’s this type of hands-on experience that not only gives you the practical skills needed in the workplace, but also the confidence to do the work with conviction.

For another assignment I had to write a feature article on a recent campaign a PR practitioner has worked on. I knew straight away I wanted to interview Cream director Elizabeth, on the Rotherham Report campaign.

I’ve found that over the last two years during my studies, I’ve learnt and experienced a great deal which is complementing my daily work activities. I’ve realised my writing is quicker and my understanding of strategy and idea generating is better.

Similarly, working in a PR agency for almost three years has really helped me with my studies – so it’s been a win-win!

I went into my degree with a good understanding of the industry and have used the skills and experiences gained whilst working at Cream in both my academic and practical assessments.

I’m really looking forward to the summer and continuing learning even more from the experienced team at Cream, before scooting off to complete my studies.

Time definitely does fly when you’re having fun, and when you love what you do, learning is too!

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