Inside secrets: top tools for a PR pro
The internet is an amazing place for tools to help with everyday PR work. There’s new ones daily that can shave lots of time off workloads and really help with daily tasks. Here I’ll give you my favourite tools which help save time and make life that little bit easier!
Canva is an online design website which makes creating and editing images easy. I use Canva a lot to make social media images, for quotes and client testimonials, as well as for product services and more. Not only good for creating content, but you can create social media headers, report covers and pretty much anything you need. With a range of free templates and images, it’s a really good, free tool that anyone with limited design skills and abilities can easily use.
Flipboard is an app for mobile. It’s allows you to flip through seemingly endless news articles on your desired subject. Enter keywords to see what happening in the news related to it. Create magazines where you can store links on certain areas, save to read later and more. I find using this tool really comes in useful when looking for interesting content to share on social media for different clients.
Pixabay is an online image website which is free of copyrights – meaning you can use them legally without having to attribute to their creator. Pixabay allows you to download, modify and distribute how you like. It’s free and there’s even no lengthy sign up process. Just enter the keywords of the image you’re looking for and see the results. Having images for blogs posts and social media can really help increase engagement and clicks, so it’s important to make sure you’ve got a great image that you’re not going to get into legal trouble for using. Remember, searching Google images and cutting and pasting any old image without permission is a breach of copyright.
If you’ve been working in PR for quite some time, you’ll probably already be familiar with Tweetdeck. If you’re not, then Tweetdeck is an app which allows you to organise and build timelines for different accounts, keep track of lists, activity and more – all on one screen! This is extremely helpful when managing several client accounts so you can see their different newsfeeds and activity all at once. If you don’t use it already, I highly recommend it.
The final tool is Answer The Public. This little gem lets you enter keywords and it will suggest lots of different content ideas – perfect if you’re struggling for an angle for your blog, or to see what people are generally talking about online. Content is a key part of PR so this free and easy tool will definitely come in handy.
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