True Cost of PR

A few weeks ago I bought 20m of new fencing. I had no idea if the quote I’d received from the fencing contractor was competitive. I asked a friend who reassured me it was a good deal.

I thought it sounded like a lot of money for a few pieces of wood but as my friend pointed out I was also paying for three workmen, wear and tear on tools and their collective years of experience and hard graft.

They’d get the job done properly first time and my fence would stand the test of time said my pal. He was right.

PR isn’t much different it seems. Businesses considering engaging with a PR company often ask “what do I get for my money?”

Yes, Cream can help you protect and enhance your reputation and we’ll get you noticed. That’s standard.

But we’ll also use our years of experience to help you achieve your objectives. When you buy PR services from Cream you’re buying years of experience and knowledge. You’re also getting access to our tools whether that’s the media databases we subscribe to or the contacts we’ve built up over the years.

Cutting corners and getting thing done on the cheap only leads to dissatisfaction and frustration.  It can also lead to more expense in the long run. Investing in PR is an investment in the future of your business. Don’t take any chances.

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Jane Whitham

Lexophile, philographer or just a lover of words? Jane has been fascinated by words ever since she realised, aged nine, that a well crafted letter of complaint to Heinz resulted in a stack of vouchers. She still loves beans too.

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