What is Digital PR?

If you’re not totally sure you understand digital PR then you’re not alone. It can mean many things to many people, even within the creative and PR sector.

For us at Cream, it’s simple.

Digital PR is about unlocking your online potential through consistently good communication.

Sounds simple? Well that’s because it is.

Forget talk of canonical issues, walled gardens and link love – terms which abound in SEO.

We don’t need to get hung up on words which exist to confuse. We simply want to help clients improve their reputation and share their message through good communication.

Digital PR for us is all about earning clients high value links and producing content to drive traffic to your website – and keep it there. It’s about teaching Google and search engines what you do, it’s about explaining to search engines your relevance and how you add value. If you get this right, you’ll be rewarded.

Earning good quality links is also key when it comes to search engines like Google and Bing.

But the days of buying links are long gone. If you don’t know where your links are coming from then do your best to find out. They could be damaging your rank and they could be devastating to your reputation.

PR professionals like Cream deliver digital PR services that can earn you valuable links from reputable sites, boosting your online presence without damaging your credibility.

If you’re looking to improve your digital PR then learn about your audience. Consider blogging or writing opinion pieces. Get creative and create content people want to read and share.

Digital PR, whether it’s in the guise of link earning or acquisition content, doesn’t need to be shrouded in mystery. It’s common sense public relations.

Photo by Georgie Cobbs on Unsplash

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Jane Whitham

Director
Lexophile, philographer or just a lover of words? Jane has been fascinated by words ever since she realised, aged nine, that a well crafted letter of complaint to Heinz resulted in a stack of vouchers. She still loves beans too.

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