Writing for success – top tips on entering awards

It’s no secret that awards are a fantastic way to introduce your brand to a wider audience, showcase your achievements and separate yourself from your competition.

With a host of awards up for grabs each month, it can be difficult to know where to start.

Here’s Cream’s top tips to making your award entry the best it can be:

  • Plan. Keep an awards spreadsheet with possible awards, fees, timelines, opening dates, closing dates, shortlistings and ones you’ve won.
  • Gather information. Dedicate a folder to evidence you can use as you receive it. Supportive quotes from clients, stats, photos, infographics and media cuttings can help you stand out. If you add to this folder all year-round you’re sure not to miss out on a key piece of information. Back up your entry with evidence. Sweeping statements won’t wash.
  • Choose the awards you enter carefully. Consider deadlines – are they achievable? How much is the overall cost – include the cost of entry and the awards night itself? What’s the potential ROI – are there any business or PR benefits?
  • Choose your best writer. Awards are not for the office junior or apprentice. If you are going to invest the entry fee, take it seriously and find time to craft a compelling entry which will stand out.
  • A great opening hook. With thousands of entries and only a handful of categories, judges will be reading hundreds of submissions. This means that the judges are looking for a reason to throw out your entry and save themselves time. The first pass is about eliminating the ones that are weak or are not up to par. Grab those judges with a strong opening sentence.
  • Check and check again. Ask a colleague to re-read, the more people who see the entry the better. As mentioned, judges will look for a reason to wipe out your entry pretty quickly. It makes their job easier if you haven’t answered a question, your entry is full of typos or you’ve filled in information incorrectly.

Image credit: Brad.K via Flickr, Creative Comms.

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Chloe Staniforth

Junior Account Manager
Despite growing up dreaming of becoming a maths teacher, Chloe swapped numbers for letters and is enjoying the variety of writing styles which come with a career in PR.

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